Enrique Ferráez

Partner and Alliances Director

Enrique Ferráez specialises in Bilingual Sales and Channel Development. Is a Lean Social Networker Black Belt with specialisation in Strategic Supply Chain, Partner and Alliances Management. With a Business Administration degree by the Universidad Anáhuac México Sur.

He has contributed for more than 20 years in Global Organisations, being part of the team that achieved and excelled metrics. Even more important, developing robust and thriving partner communities for long term business relationships. Enrique collaborated on every step of the value chain, from channel partners to technology distributors and vendors, always focused on business development through companies and human growth.

Some of his most remarkable achievements are leading the strategy to acquire, retain and develop channel partners to enable indirect sales for HPE Aruba. This meant a significant change in Hewlett Packard Enteprise model based on legacy partners. Forged alliances with new partners focused on software and security markets. Also, an important step was taken by enabling sales through and to Mexico ́s primary Service Providers. At Panduit, he also achieved excellent results by focusing on their partners’ development as businessmen and companies looking to grow the number of products they offered and manage a win-win relationship with Cisco. He then improved the offer and focused on Solution Selling instead of product offering.

Enrique joined LOVIS Team in 2021 to create and develop a productive partner community.

“Some people want it, some people go get it, KNOW the difference”