IT innovation: Stop scratching the surface

Imagine a scenario where business leaders can instantly access real-time operational information across all functions, just by using their voice. Voice-activated virtual assistant AI technology is commonly used at home, but rarely in business. And if it is, it’s voice recognition technology, rather than software that can integrate and share data on every operational process via the cloud. Yet this technology does exist and is being used by companies around the world to leverage the information held within their whole value chain to support leaders’ real-time decision making. Such autonomy quickly differentiates the brand leaders from the brand followers.

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